Issue 12  •  Spring 2013

What’s Up With the NRA These Days?
Posted on  May 9th, 2013
by Justina Tran

A few days ago, PolicyMic released a post entitled, “NRA Vendor Sells Ex-Girlfriend Target That Bleeds When You Shoot It.”The picture that goes along with the post (shown above) is absolutely frightening. If you thought that the NRA Convention and its attempt at marketing to women with bra holsters and pink guns was appalling, wait until you find out what the National Rifle Association (NRA) is up to now.

According to PolicyMic, the NRA is promoting a company called Zombie Industries which claims to make, “life-sized tactical mannequin targets.” When the target is all shot up, this is what it is eventually supposed to look like:

What kind of twisted people would design this? Or a better question: what type of sicko would purchase this target?

PolicyMic reported, “The company has a line of 15 zombies (one of which resembled President Obama so much that it was pulled from the conference by the NRA) and only one is female. ‘To discriminate against Women by not having them represented in our product selection would be just plain sexist,’ the website says.”

The remark about discrimination almost sounds sarcastic. It’s like all the members of the company sat around a conference table and wondered, “How can we design a target to not only offend women, but to hopefully terrify them as well?” Then somebody came up with the ex-girlfriend target idea. Sigh.

Moreover, PolicyMic mentioned some interesting statistics, “Gun violence is a gendered issue since it impacts women and men in very different ways. Because women are more vulnerable to violence within the home than men (and men are most often the perpetrators of violence against women), the presence of a gun makes females less safe, not more. How do we know? A woman’s likelihood of a violent death within the home actually increases by 270% when a gun is kept inside the house. Homicide figures don’t lie. Having a gun within their possession didn’t protect women from murder. In fact, it accurately predicted their higher likelihood of death.”

So what can we do about this?

PolicyMic also offered an excellent suggestion to voice your opinion, “Let them know what you think on Twitter by pinging them at @ZombieInd and don’t forget to use the hashtag #NotBuyingIt. Here’s a sample tweet, but feel free to make up your own.

@ZombieInd Stop promoting men’s violence against women. 1 in 3 women women murdered were killed by an intimate partner. #NotBuyingIt.

I’m breaking my short-term Twitter hiatus to tweet at those jokers.


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